Branding, Design and Content

Logo vs Brand Identity: What Do You Need?

A logo and a brand identity are related but not the same. Knowing the difference stops you paying for more, or less, than you need.

Published by ALFIRST CO.

A logo

A mark that represents your business. It is one part of how you look.

The whole system: logo, colours, typography, tone and guidelines that keep your look consistent.

When you are starting out and need a clear mark to use quickly.

When you produce a lot of material across channels and want it to feel consistent.

A logo is a design, not a trademark registration.

A logo should be simple, memorable and easy to use everywhere.

A brand is more than a logo.

Tell us what you are working on. A short WhatsApp message is all it takes to begin.

What happens next: we read your message, ask a few questions and suggest the right support. Nothing is decided until you are ready.